This blog began from the seed of a thought planted in a conversation with Lou at the first birthday party for my little boy, Rowan, on August 5 2007.

We had been sending each other links to blogs we were enjoying in the context of our newfound identity as mums. The two of us had always dreamed of running our very own bookstore. Meanwhile, a blog of our own with children’s books at its heart seemed a perfect idea.

While at that very same auspicious occasion, we had a book-related birthday cake - I attempted a Hooray for Fish cake for Rowan. Hooray for Fish was, and still is, one of Rowan’s all-time favourite books.